Abbey's is a leading independent bookshop in Sydney, Australia. Their promotions are simple but effective. They have two blackboards that they place outside announcing recommended titles inside. Publishers covet a position on the blackboards - only two titles are mentioned on each, four in all - and the books then sell like hotcakes.
I am a writer and historian who lives in London, England. My books are published by Yale University Press, Profile Books, Harper Collins, The American University in Cairo Press, and others. Also see my website.